About Me

I build digital brand experiences with new technology.

I'm Jacob Lester, a creative and tech-forward marketer focused on turning customer behavior into practical, high-performing digital experiences. I combine UX strategy, clear communication, and thoughtful execution that fits each business.

My Story

I grew up in Washington State and graduated from Western Washington University in December 2024 with a Marketing degree and a minor in UX Design. After school, I moved to Vancouver Island to be with family, then moved to Vancouver, BC in September 2025 to challenge myself and grow.

Since then, I have worked across multiple roles, including freelance digital marketing, while continuing to build my network. I'm looking for the right long-term opportunity in digital marketing, and I know I'll bring real value and full commitment.

How I Work

I start with customer behavior and business goals, then build practical solutions that are clear, usable, and built to perform. I care about implementation quality, not shortcuts.

Current Focus

I'm hands-on with AI and Augmented Reality, and I actively test how they can improve real business outcomes. I'm not interested in AI shortcuts. I'm interested in using these tools responsibly while protecting customer trust.

Ethics and Sustainability

I want to use technology in ways that benefit people and the planet. I'm especially interested in working with sustainable businesses and non-profits, and contributing to work that creates impact beyond the bottom line.